Weisse Arena Gruppe - Corporate Website Redesign

Weisse Arena Gruppe, the company that manages the Swiss mountain resort Flims/LAAX hired us last winter to build their new corporate website. LAAX is one of the premier ski and snowboard destinations in the world and also happens to be where Gipfeli Collective co-founder Frederik van den Berg spent the majority of his youthful weekends snowboarding. 

The company and its respective brands have grown impressively over the past years into an innovative, highly digitized mountain destination. This made it all the more important for us to build a site that had access to all the dry information and numbers of a corporate site while representing the youthful and innovative culture of the company. 

After six months of planning, designing, and development, the weissearena.com website was launched in April. Here is a quick before and after:

Old homepage:

 The old Home Page: static, non-responsive, no mobile version, short & outdated page structure

The old Home Page: static, non-responsive, no mobile version, short & outdated page structure

New homepage:

 The new, responsive and mobile friendly homepage with video headers, interactive modules and dynamic animations.  The image glitches not included, just an effect of the full page screenshot.  

The new, responsive and mobile friendly homepage with video headers, interactive modules and dynamic animations. The image glitches not included, just an effect of the full page screenshot.  

The site was built with the help of our Technical Wizard Danut Florian, QA by Tudor Brad, CI by Dora Somogyi, and Frederik van den Berg as Project Lead.  

We will explore the design and development process behind this website in future posts. In the meantime, check out the website at weissearena.com and let us know what you think. 

- The Gipfeli Collective

If you'd like to learn more about our projects and services, you can reach us anytime at hello@gipfelicollective.ch